by Michael Houlihan & Bonnie Harvey | Event
Ideas, information and predictions will be presented by some of the most experienced members of the wine and grape industry at the Wine Industry Expo on Wednesday, December 5, 2012 at the Sonoma County Fairgrounds. Stay current on the latest developments in... NO JOBS WITHOUT SALES!
by Michael Houlihan & Bonnie Harvey | Business Blog
From the outstanding musical, “The Music Man” to the hilarious movie, “Used Cars,” people in the sales profession have long been saddled with an unfair stereotype. Yet, without sales, few businesses would succeed. Our economy relies on hundreds of thousands of... A LEADING EDGE ENTREPRENEURIAL SCHOOL IN SANTA BARBARA
by Michael Houlihan & Bonnie Harvey | Business Blog
Santa Barbara has always been our favorite Southern California town – great biking, hiking, surfing and culture. But today, we discovered a whole new reason to love this gem of the Pacific Coast, The Scheinfeld Center for Entrepreneurship and Innovation. This... IT JUST TOOK OFF! – NOT
by Michael Houlihan & Bonnie Harvey | Business Blog
You may hear about a brand that “just took off.” From our perspective, very few brands just take off. What’s more likely is that they started out small and sometimes took years to gain traction. As we’ve said many times before, it’s not the quality of the product, the... DECIDE WHETHER YOU WANT TO MAKE A STATEMENT OR A DEPOSIT
by Michael Houlihan & Bonnie Harvey | Business Blog
If you want to make a statement, tell them what you want to say. If you want to make a deposit, tell them what they want to hear. Sounds simple enough, but what do they want to hear and who are they anyway? Every successful business learns eventually that there are a...