ACTION SPEAKS LOUDER THAN WORDS
by Michael Houlihan & Bonnie Harvey | Business Blog
You can’t enter a reception lobby of any established company these days without seeing a plaque on the wall that says “Company Core Values.” This is the company’s way of announcing to vendors, employees, and customers the principles, ethics, and morals for which the... IT JUST TOOK OFF! – NOT
by Michael Houlihan & Bonnie Harvey | Business Blog
You may hear about a brand that “just took off.” From our perspective, very few brands just take off. What’s more likely is that they started out small and sometimes took years to gain traction. As we’ve said many times before, it’s not the quality of the product, the...