Transparency | The Barefoot Spirit

You Build Customer Loyalty by Ditching the Act

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

In Hawaii, they say, “If you cross someone’s property on the way to the beach, be the first to smile and wave.” This is great advice on so many levels. It shows that you are willing to take the first step to give the other person permission to take the second. And...

Entrepreneur – Chewing Their Way to the Top

by Michael Houlihan & Bonnie Harvey | Business Blog

We’ve often said, “If you really want to change things, put a buck on it.” That philosophy has been recently documented by Nielsen, the leader in CPG market data. The biggest mega trend we see for 2019 is being driven by consumers who want to “vote with their...

A Wish for the New Year: Let’s Have More “B” Corporations

IT'S TIME FOR SOCIAL ENTREPRENEURSHIP

by Michael Houlihan & Bonnie Harvey | Business Blog

As we make our wishes, resolutions and plans, we would like to suggest that we see more “B” Corporations in the New Year ahead. “B” stands for “benefit,” and this new type of corporation distinguish itself from the traditional “S” and “C” Corps because B Corps are not...