undercapitalized | The Barefoot Spirit

How Crowdsourcing Built The World’s #1 Wine Brand

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

Hi! We are Michael and Bonnie, the founders of the world’s largest wine brand. Did you know that we used crowdsourcing to build Barefoot Wine? Sure, it wasn’t called “Crowdsourcing” back then, but it was the secret to our success! If Necessity is the Mother of...

Entrepreneur – Outsource Everything but Accounting, Quality Control and Sales

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

It’s no secret that most startups are undercapitalized. They need every penny just to stay in business long enough to produce a positive cash flow. Even those that have achieved seed financing usually find out in short order that they need a much longer runway to give...

2 Reasons Why Doing It Yourself Can Give You a Big Advantage

“I KNOW THAT JOB!”

by Michael Houlihan & Bonnie Harvey | Business Blog

The advantages of starting a business when you are undercapitalized are priceless. They can force you to be creative, resourceful, and frugal. They focus your attention on sales to achieve a positive cash flow quickly, before you go out of business. They can save you...