by Michael Houlihan & Bonnie Harvey | Business Blog
It’s really hard to give folks a good deal. This is especially true when your price matches a point that is not known for high quality. We ran into this perceived value challenge when we started Barefoot Wine. Our concept was to produce a product that delivered the... BUT WAIT, THERE’S MORE!
by Michael Houlihan & Bonnie Harvey | Business Blog
We’ve spent over two decades in sales, and it’s true – nothing happens until the sale is made. We have a friend who described her sales job as “conveying the value proposition of (her) product to (her) buyers.” There are many books written on the subject of...