The Barefoot Spirit
  • BOOKS
    • The Barefoot Spirit (Audiobook)
    • The Barefoot Spirit (Paperback)
    • The Barefoot Spirit Book Endorsements
    • The Entrepreneurial Culture
    • The Barefoot Startup’s GPS
    • Shelf Smarts
    • Skyrocket Your Sales
  • ADVISORS
  • SPEAKING
    • HIRE MICHAEL & BONNIE
    • Speaking Topics
    • BUSINESS SCHOOL TESTIMONIALS
    • Conference Testimonials
  • NEWS
  • PRESS
    • Contributed Articles
    • Media Resources
    • Media Hits
  • ABOUT
    • CONTACT
Select Page
How to Overcome the Challenge of Perceived Value

How to Overcome the Challenge of Perceived Value

by Michael Houlihan & Bonnie Harvey | Business Blog

It’s really hard to give folks a good deal. This is especially true when your price matches a point that is not known for high quality. We ran into this perceived value challenge when we started Barefoot Wine. Our concept was to produce a product that delivered the...
World’s Best Sale Pitch: “My Product will help you Increase Sales”

World’s Best Sale Pitch: “My Product will help you Increase Sales”

BUT WAIT, THERE’S MORE!

by Michael Houlihan & Bonnie Harvey | Business Blog

We’ve spent over two decades in sales, and it’s true – nothing happens until the sale is made. We have a friend who described her sales job as “conveying the value proposition of (her) product to (her) buyers.” There are many books written on the subject of...
Purchase Book

Download The Audiobook NOW!

New York Times Besteller
USA Today Bestseller
#1 Bestseller Amazon
#1 Bestseller Barnes & Noble
Top 5 Business Audiobooks of 2020
- Audiobook Publishers Assoc


Business Audio Theatre
Business Audio Theatre

Sign Up for a Free Consultation

“Fantastic job!”
– Stephen Key, Author, Columnist & Speaker
Stephen Key
“Thanks for sending Michael and Bonnie….good stuff!”
– Craig Hettrich, President, Renaissance Executive Forums of Sacramento
Craig Hettrich
“Thank you for sending me your weekly blog. I enjoy it and I’m able to glean some ideas for moving my business in some directions that I had not considered previously.”
– John Savory, President – Southwest Office Supply
John Savory
“I love your weekly blog reports! Perfect amount of info, not over packed…”
– Eric, Owner, Dorton Studios
Eric
“Always interesting and helpful.”
– John Taylor
John Taylor
“Awesome, thanks, guys! Exceptionally useful, practical advice.”
– Tim Grosse, e2 Energy Advisors
Tim Grosse
“Great Newsletter!”
– Epi Ludvik Nekaj, Founder & CEO – Crowdsourcing Week
Epi Ludvik Nekaj
“You guys sure bang out great content consistently! Nicely done.”
– Kim Hoyer, X Factor
Kim Hoyer
“Their practical insights and communication tips have already proven useful in my career, and I continue to enjoy their relevant newsletters.”
– Melodie Stairs
Melodie Stairs
“Awesome!”
– Jonah White
Jonah White






(707) 484-1600
sales@thebarefootspirit.com

  • Facebook
  • Twitter
  • Instagram
  • Youtube

Find Out More About How To Build A CPG Brand

C-Suite

Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

Recent Posts

  • The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷
  • Something has to change.
  • Book Michael and Bonnie!
  • How to Recognize Opportunity (and Make It Sustainable) KNOCK! KNOCK!
  • Don’t Hurt Your Brand Image with Single-Use Containers – LOOK WHO’S AT THE TOP OF THE HEAP!

About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

    Copyright ©2024 TheBarefootSpirit.com
      | About · Privacy Policy · Terms of Use · Sitemap · Contact
    This website uses cookies to ensure you get the best experience on our website. Learn more.