wine brand | The Barefoot Spirit

How Crowdsourcing Built The World’s #1 Wine Brand

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

Hi! We are Michael and Bonnie, the founders of the world’s largest wine brand. Did you know that we used crowdsourcing to build Barefoot Wine? Sure, it wasn’t called “Crowdsourcing” back then, but it was the secret to our success! If Necessity is the Mother of...

Forum to Feature Founders of Barefoot Wine

by Michael Houlihan & Bonnie Harvey | Business Blog

Best-Selling Authors Michael Houlihan and Bonnie Harvey Will Recount Lessons Learned Building Top Wine Brand at April Cal Poly Pomona Leadership Forum Their book on transforming Barefoot Wine from the verge of bankruptcy to a leading brand became a New York Times...

foundr Magazine Interview

by Michael Houlihan & Bonnie Harvey | Business Blog

When you think about wine, you most likely imagine stern-faced sommeliers, or parties where tuxedos and hors d’oeuvres on silver platters are the norm. Michael Houlihan and Bonnie Harvey do not fit the stereotype. You probably wouldn’t even expect them to be...

ICSB Guest Blog Post

by Michael Houlihan & Bonnie Harvey | Business Blog

We are not professors of entrepreneurship, but we are real-life successful entrepreneurs. Rather than retiring with our proceeds from the sale Barefoot Wines, we are devoting our lives to sharing what we have learned, often times the hard way, from our...

Oakland Magazine Interviews Michael Houlihan

by Michael Houlihan & Bonnie Harvey | Business Blog

Q & A: Michael Houlihan Co-Founder of Barefoot Wine by Candace Murphy Photography by: Jennifer Hall Chances are, if you’re a wine drinker, you’ve gone Barefoot. You know the wine—the big bottle, the label’s bare footprint, the original flavors of red or white. The...