Worthy cause marketing | The Barefoot Spirit

Cause Marketing or Worthy Cause Marketing?

THE DIFFERENCE IS MAKING A DIFFERENCE

by Michael Houlihan & Bonnie Harvey | Business Blog

The nation’s #1 wine brand was built without relying on commercial advertising. Instead, while building the Barefoot Wine brand, we used what we termed, “Worthy Cause Marketing.” Every business faces the same problems. How do you get the word out about your product or...

Investor’s Business Daily Interview

by Michael Houlihan & Bonnie Harvey | Event

Michael spoke with Morey Stettner, who writes for the “Managing for Success” page at Investor’s Business Daily. They discussed Worthy Cause Marketing – the lessons that Michael and Bonnie learned, and advice to other business owners on how to maximize such...

Inc. Magazine Article

by Michael Houlihan & Bonnie Harvey | Event

Kevin Daum’s Inc. Magazine article highlights Michael & Bonnie’s discovery of the philanthropic marketing technique, Worthy Cause Marketing. Click here to read the full article! Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York...

World’s Best Sale Pitch: “My Product will help you Increase Sales”

BUT WAIT, THERE’S MORE!

by Michael Houlihan & Bonnie Harvey | Business Blog

We’ve spent over two decades in sales, and it’s true – nothing happens until the sale is made. We have a friend who described her sales job as “conveying the value proposition of (her) product to (her) buyers.” There are many books written on the subject of...

Cause Marketing is Not Only for Big Business (Webinar)

by Michael Houlihan & Bonnie Harvey | Event

The Cause Marketing Masters Series presents the webinar, “Cause Marketing is Not Only for Big Business” led by Michael Houlihan, founder of Barefoot Wine. Join us on Tuesday, August 21, 2012 from 1:30pm – 2:30pm Eastern / 10:30am – 11:30am...