There are problems with the media itself and the use of the media that we would like to address. It’s bad enough that you can’t be there, but if you’re a speaker, others want your time for free, and then there is the feedback problem: There’s no laughing or clapping in real-time from the audience. It’s all very sterile and detached.
Lost etiquette
So why do folks further isolate themselves from the conference by trying to watch it on their phones? If someone makes a virtual conference date with you, don’t they deserve a bigger monitor than 2” x 3”? Don’t they deserve to appear on a screen that is closer to life-size? And don’t they deserve your attention uninterrupted by constant mobile phone connectivity issues?
When we used to meet in person, we gave them, and they gave us, their undivided attention. It was considered polite. How much attention can you give someone on a tiny screen? And what about the attendees, they are in even smaller boxes?
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.
Learn how Michael Houlihan and I built an incredible business and made a lasting impact… Read More
Women’s representation in senior leadership dropped to 18.3% in 2024, down from 18.7% in 2023.… Read More
“OUTSTANDING speech! Better yet, PERFECT. What an incredible way to end this conference.” -Robert Reiss,… Read More
We often hear, “Follow your passion” as the universal prescription for happiness and success. But… Read More
When you brand single-use containers, you are signing your own garbage. These “brand impressions” last… Read More
How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap //… Read More