7 Keys to Discovering an Un-addressed and Under-served Market
“If you are successful, you are not breaking the rules. You are writing new ones.” – asserts Michael Houlihan, the Co-Founder of Barefoot Wine.
Barefoot Wine is an iconic brand that started its story in a laundry room of a rented farmhouse in the Sonoma County hills. With virtually no money or experience in the wine industry, Michael Houlihan and his partner Bonnie Harvey, identified an unserved market and built a multi-million dollar enterprise with international brand recognition.
Starting in 1986, Houlihan and Harvey built their wine empire and successfully sold the brand to E&J Gallo in 2005. Barefoot is now one of the largest wine brands in the world.
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Who We Are
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.
