First Episode FREE!
Download a FREE chapter of our Business Audio Theatre book
Perfect for your next workout, errand, or road trip!
Learn how Michael Houlihan and I built an incredible business and made a lasting impact on the world. Join me on Women Lead Radio as Shelly Harrison, host of Amplify Your Influence, has a conversation with me, Bonnie Harvey, Founder of Barefoot Wines and Business...
Women’s representation in senior leadership dropped to 18.3% in 2024, down from 18.7% in 2023. Despite decades of advocating for gender equality, we’re still seeing women left behind. Even in industries driving innovation, like EdTech, Health Tech, and Climate Tech,...
“OUTSTANDING speech! Better yet, PERFECT. What an incredible way to end this conference.” -Robert Reiss, Host, The CEO Show; Program Director, The Customer Experience Conference, hosted by The Conference Board A company is only as strong as its relationships. Think...
We often hear, “Follow your passion” as the universal prescription for happiness and success. But we say “Follow your opportunity, passionately” as a more plausible road to success. Opportunities abound! The key is to find a way to take advantage of them using your...
When you brand single-use containers, you are signing your own garbage. These “brand impressions” last long after the marketing process ends. But does the pollution of the beaches and the oceans benefit your brand image? Or does it broadcast that your brand condones...
How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap // By Mark Evans "When Barefoot launched in the 1980s, the U.S. wine industry was well-established. In fact, there was a sense that if you were serious about wine, you drank...
On September 10th, we had the privilege of speaking at the Private Directors Association® in Scottsdale, Arizona. Mark Boundy and his team are launching the Arizona chapter of this incredible nonprofit, offering invaluable resources to any non-public company. It’s a...
We were thrilled to be featured on Guy Raz’s podcast, How I Built This with Guy Raz, where we shared the journey behind building America’s #1 wine brand! “Bonnie M. Harvey and Michael Houlihan started Barefoot Wine with $300,000 in debt and almost no knowledge of the...
The Positioning Statement is All about Messaging | PERCEPTION, PRICE, AND PERFORMANCE A positioning statement is the message you send to all levels of the market by how you position your product. Ideally, the statement compels the buyer to make the purchase. “If you...
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.