First Episode FREE!
Download a FREE chapter of our Business Audio Theatre book
Perfect for your next workout, errand, or road trip!
On September 10th, we had the privilege of speaking at the Private Directors Association® in Scottsdale, Arizona. Mark Boundy and his team are launching the Arizona chapter of this incredible nonprofit, offering invaluable resources to any non-public company. It’s a...
We were thrilled to be featured on Guy Raz’s podcast, How I Built This with Guy Raz, where we shared the journey behind building America’s #1 wine brand! “Bonnie M. Harvey and Michael Houlihan started Barefoot Wine with $300,000 in debt and almost no knowledge of the...
The Positioning Statement is All about Messaging | PERCEPTION, PRICE, AND PERFORMANCE A positioning statement is the message you send to all levels of the market by how you position your product. Ideally, the statement compels the buyer to make the purchase. “If you...
As a woman entrepreneur, you know the value of being prepared—especially when it comes to your business. Whether selling seems far off or closer than you think, the time to plan is now. Here’s how to position yourself for an exit that reflects your hard-earned...
Picture this: a woman with a vision, a passion to be her own boss, and the drive to make it happen. But as she steps into the world of entrepreneurship, she’s immediately hit by three massive roadblocks—limited funding, lack of financial training, and wavering...
Even if selling your business feels like a distant dream, you need to be ready from day one—because when opportunity knocks, you better be prepared to answer. Here’s how to position yourself for the blockbuster exit you’ve always imagined: Get Acquirer-Ready: Your...
Most Women Business Owners Make Less Than $50K a Year: It’s Time for a Change Forbes Women are shaking up the business world, launching ventures with fresh ideas and unstoppable energy. But here's the hard truth: most women business owners are making less than $50,000...
When he asks, "What's for dinner?" she’s making the decisions—planning meals, shopping, and managing the household. Women wield immense power, making over 80% of buying decisions. Women are rewriting history, stepping into leadership roles, shaping politics, and...
Listen to Michael's newest episode of the Inspired Insider Podcast with 🎤 Dr. Jeremy Weisz and Drew Hendricks of the Legends Behind the Craft podcast. We discuss the Barefoot story as you’ve never heard it before — from idea to exit, the hard lessons in between, and...
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.