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Guy Raz’s How I Built This is one of iTunes' most-listened-to podcasts, where he interviews the creators of major brands, from LinkedIn’s Reid Hoffman to Virgin Media’s Richard Branson. Raz explores their journeys, highlighting the love, loss, failures, and resilience...
In business, "glass ceilings" represent the unseen barriers that limit career advancement, especially for women and minorities. However, when you are an entrepreneur, you have the power to shatter these ceilings entirely. As an entrepreneur, you control your destiny....
Guy Raz’s recent newsletter offers some truly insightful reflections on persistence and iteration. He shares the story of James Dyson, who spent nearly eight years in his shed, relentlessly working on his invention while many around him doubted his sanity. After 5000...
One of the biggest lessons we learned in brand building is that relying on distributors alone to execute your marketing strategy often leads to wasted resources. We discovered that tons of expensive, well-designed materials were ending up in dumpsters rather than on...
1. Sensitivity: Leaders recognize opportunities, see beyond the present, and embrace input from others with more expertise. 2. Innovation: Leaders create solutions to problems and continuously innovate to keep products market-ready. 3. Tenacity: Leaders persevere...
Sheryl Sandberg, chairperson of Lean In, has pointed out that there has been virtually no progress in the past decade regarding women's representation in top management positions. She highlights the persistent perception that women are less competent than men for...
In early April, Michael Houlihan and I had the pleasure of traveling to Mississippi State University to speak at their Entrepreneurship Summit brought on by the MSU Center for Entrepreneurship & Outreach. It was a fantastic experience! We also were able to sit...
Where am I going and WHY? Entrepreneurs are brand builders aiming for capitalization events like mergers, IPOs, or acquisitions. To maximize your brand's value, plan for acquisition from the start. Growth demands significant investment, and brand equity attracts...
“There are 5.5 million family-owned businesses in the US. They generate 57% of our nation’s GDP, employ 63% of the workforce, and create 75% of all new jobs,” says Sheila Neisler of Catalyst Marketing Company. Here are our top secrets to maintaining a healthy...
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.