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One of the biggest lessons we learned in brand building is that relying on distributors alone to execute your marketing strategy often leads to wasted resources. We discovered that tons of expensive, well-designed materials were ending up in dumpsters rather than on...
1. Sensitivity: Leaders recognize opportunities, see beyond the present, and embrace input from others with more expertise. 2. Innovation: Leaders create solutions to problems and continuously innovate to keep products market-ready. 3. Tenacity: Leaders persevere...
Sheryl Sandberg, chairperson of Lean In, has pointed out that there has been virtually no progress in the past decade regarding women's representation in top management positions. She highlights the persistent perception that women are less competent than men for...
In early April, Michael Houlihan and I had the pleasure of traveling to Mississippi State University to speak at their Entrepreneurship Summit brought on by the MSU Center for Entrepreneurship & Outreach. It was a fantastic experience! We also were able to sit...
Where am I going and WHY? Entrepreneurs are brand builders aiming for capitalization events like mergers, IPOs, or acquisitions. To maximize your brand's value, plan for acquisition from the start. Growth demands significant investment, and brand equity attracts...
“There are 5.5 million family-owned businesses in the US. They generate 57% of our nation’s GDP, employ 63% of the workforce, and create 75% of all new jobs,” says Sheila Neisler of Catalyst Marketing Company. Here are our top secrets to maintaining a healthy...
Over time, brands can risk becoming mere labels. When a brand loses its spirit, it becomes just a symbol (logo). A label simply identifies the product's basic elements like contents, compliance, logo, name, trade dress, and copy. A product is a commodity designed to...
Do you organize entrepreneurship summits or pitch events in need of a compelling keynote address? Your search ends here! For Speaking Engagements and Appearances please contact, sales@thebarefootspirit.com or call 707-484-1600 for more information. “Bonnie and Michael...
Michael and Bonnie’s story tells the audience the all-too-brutal truth about what one really has to do to succeed.” –Adam Hartung, Contributing Author, Forbes We share entertaining and memorable stories from our real-life experiences in building the world-famous...
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.