First Episode FREE!
Download a FREE chapter of our Business Audio Theatre book
Perfect for your next workout, errand, or road trip!

Download a Free Chapter Now

David Torrance testimonial

"We enjoyed listening to the lessons that they learned. The worthy cause marketing concept was worth the evening by itself." –David Torrance, President, Executive Forums Dallas, Member, Dallas Area Chamber of Commerce

Robert Reiss testimonial

The CEO Show “OUTSTANDING speech! Better yet, PERFECT. What an incredible way to end this conference.” -Robert Reiss, Host & CEO, The CEO Show

Thomas White testimonial

C-Suite Network “Voted #1 Best Speakers at the C-Suite Conference!” – Thomas White, CEO C-Suite Network, Radio Host - Nationally Syndicated “Business Matters”

Jeany Park testimonial

“I'm still thinking about your talk and your amazing story! I find you both incredibly inspiring.” Jeany Park, Videographer, MBA attendee

Josh Schieffer testimonial

"Being a Veteran with a service disability, you guys have inspired our small family business to give back in a big way." –Josh Schieffer, EBV Member

Martha O’Gorman testimonial

“Ingenious marketing tricks at a low cost price tag will make you see how to create a story and buzz around your brand. Fabulous and real, Michael and Bonnie inspire others to win and have fun doing it!” –Martha O’Gorman, Chief Marketing Officer, Liberty Tax...

Martha Ann Woods testimonial

“Thank you for your fresh prospective on how to succeed in business! Loved it!” –Martha Ann Woods, OEA attendee

Travis Prince testimonial

"Many people agreed that their presentation was the most intriguing and valuable to the entrepreneurs in the audience!" --Travis Prince, C-Suite Conference Attendee

Patrick Snyder testimonial

“Our entire group benefitted from their wisdom. The fact they were so entertaining was simply icing on the cake. We are having them back!” -- Patrick Snyder, Executive Director, USASBE

Marjorie Bynum testimonial

"Great keynote! It was wonderful working with them" --Marjorie Bynum, CAE Vice President, Education & Communications

Jason Hull testimonial

"I love Michael and Bonnie's outlook and approach. Refreshing, authentic, and useful." –Jason Hull, Chief Executive Officer, Balanced Edge

Brenda Kelly testimonial

“ It was an inspiration to hear Michael Houlihan & Bonnie Harvey's (founders of Barefoot Wines) story of how they broke all the rules to become the country's #1 best selling wine! From the laundry room to the board room, theirs was an inspiring story of determination...

Adam Hartung testimonial

"Michael and Bonnie's story tells the audience the all-too-brutal truth about what one really has to do to succeed." Adam Hartung, Contributing Author, Forbes

Mike Black testimonial

PIE “We're going to implement the concepts shared in all our marketing pieces and how we approach sales going forward.” Mike Black, CEO, Mappify.co, and attendee at PIE

Gavin Duffy testimonial

"An excellent and inspiring presentation!” -- Gavin Duffy, Entrepreneur, Dragon's Den television show panelist

Nancy Munro testimonial

"The reaction from our members was nothing less than superb!" --Nancy Munro, Chapter President, Chicago MIT Enterprise Forum; CEO & Founder, Knowledge Shift

Rob Schultz testimonial

“Inspiring talk… and will further enjoy figuring out how to apply your insights to my own journey!” –Rob Schultz, Senior Technology Executive, Persistent

Thomas Kruczek testimonial

"Your work at the EBV National Conference was outstanding." -Thomas Kruczek, Dean of College and Business, Lynn University

Greg S. Reid testimonial

"A Standing ovation is how Michael and Bonnie left our audience chanting for more." --Greg S. Reid, Founder Secret Knock

Jeffrey Hayzlett testimonial

C-Suite Network "Michael and Bonnie’s speech gives a whole new meaning to going Barefoot!!— it now means Entrepreneurial Success at its finest! They rock!" --Jeffrey Hayzlett, Chairman, C-Suite Network

Thuy Thi Nguyen testimonial

Community College League of California "Thank you so much to the Barefoot Spirit team!  I sure enjoyed the talk." --Thuy Thi Nguyen, Interim President and CEO, Community College League of California

Michael Zacchea testimonial

"Michael & Bonnie are effective speakers. The Veteran Entrepreneurs appreciated their talk on '7 ways to Reduce Your Need for Capital and Get More Bang for Your Buck'." --Michael Zacchea, Program Manager, Entrepreneur Bootcamp for Veterans

3 Overused Tactics of Poor Customer Service

We hope it’s an individual and not a company-wide problem. It could be poor hiring or poor training that results in certain counterproductive tactics that account executives and customer service representatives in big companies increasingly use. It seems to occur when...

The Tony DUrso Show Interview

M&B were interviewed on "The Tony Durso Show" by host, Tony Durso. To listen to their interview, please fast forward to 32:06        

Multi-Motivation Interview

M&B were interviewed on Multi Motivation by host, Leland Jones. To listen to the interview, please press the play button below:    

The Future of Consumption Podcast

Michael & Were were interviewed on "The Future of Consumption" by hosts, Walker Smith & Andrew Curry. To listen to the interview, please click the play button below. The interview starts at 7:16        

7 Winning Moves to Get to “Yes!”

We are often asked by young folks, “What’s the best way to present myself?” They want to know how to stack the odds in their favor at presentations, business meetings, and interviews. They look to us as managers, employers, and sales professionals to share our...

What Business Should I Go Into?

Discovering Business Opportunities in Problems We are often approached by young folks who ask us, “What business should I go into?” - as if there was the realm of all possibilities. We assume by this question that these folks have not decided to “follow their...

Entrepreneur – Startups That Overlook the Cost of Sales … Fail!

You often see line items on business plans for the cost of goods sold, also known as COGS. Most startups are painfully aware of the cost of goods. But there is another cost that is even more painful if it’s overlooked. That is the cost of sales. In today’s “scale fast...

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.