Distribution: The Distance between a Great Product and a Sale – Part 2
THEY CAN'T BUY IT IF IT AIN'T THERE!
The least glamorous but most essential part of making a sale is actually getting your product to your buyer. Many great products are rotting in warehouses somewhere because their designers didn’t take the realities of the distribution system into account. Here are...
Distribution: The Distance between a Great Product and a Sale – Part 1
Good ideas are like belly buttons – everyone has one – you have to push to get it going, then you have to run to keep up with it. It seems there is no shortage of great ideas. The real shortage is purchase orders. Many individuals and companies as well, focus on...
Your Customer Service Department is much more than Complaint Resolution
WHERE THE RUBBER MEETS THE ROAD
Ever since the beginning of Return Desks and 800 numbers, companies have become more directly accountable to their consumers for quality and value. Before their existence, customers would just buy another brand if they were dissatisfied. Today most companies have a...
5 Business Courtesies to Increase Your Credit
Five Business Courtesies that Pay
The impression you and your company make on your buyers and business associates is what keeps them coming back – or not. Buyers don’t buy your product so much as they buy you! So, what do they think about you, your manners, and your values? How can you...
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