Strategic Allies Come in all Ages, Creeds, Styles and Languages
USE WHAT YOU’VE GOT TO GET WHAT YOU NEED!
Early stage businesses have to go through some unexpected contortions, make some unanticipated sales, and welcome the help of unlikely allies – just to survive! Survivors will testify that keeping an open mind and not missing any opportunity to reduce the need...
Fueling Deals Interview
M&B were interviewed on “Fueling Deals” by host, Corey Kupfer. To listen to the interview, please click the play button below: ...
Discrimination Against Older Job Applicants is Illegal — and it’s Bad for Your Bottom Line
The ad says, “Recent College Grad.” Another says, “Digital Native.” Still another says, “Looking for a Cultural Fit.” Most recent college grads are under 30. Most digital natives were born after 1980. A cultural fit in a company of predominately younger employees...
Brand Growth Strategy Requires Strategic Allies and a Home Court Advantage
HIT THE ENEMY WHERE THE ENEMY IS NOT!
Be a “big fish in a small pond,” they say. We would add to that, “Start with a pond you already know,” and “make friends with some other big fish in that pond.” In other words, choose your battles and your battleground. Make sure you know the terrain. And develop some...
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