10 timeless lessons about business from the founders of the biggest wine brand in America
Last month I had the pleasure of interviewing Michael Houlihan and Bonnie Harvey, the founders of the world’s most popular wine brand, Barefoot Wine . What’s most humbling is that they had absolutely no idea what they were doing at first. From the start, with...
Wishing You a Prosperous New Year!
Happy New Year!
May your new year be filled with health, abundance & fun times. Cheers! M&B Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship,...
How the Official Champagne for The Times Square New Year’s Eve Party Was Named
“WHY, I’D CALL IT BAREFOOT BUBBLY!” -Mabel Hurd
Michael Houlihan, Co-Founder of Barefoot Wines, came back exhausted from a sales trip to Southern California in late 1993. He told Bonnie Harvey, the other Co-Founder of Barefoot Wines, and her mom, Mabel Hurd, it was a disaster because the stores were stocking up...
Sell the Positive Emotion Your Product or Service Can Bring
ONCE MORE, WITH FEELING!
In this digital age, when so much is sold on line, we are in a race to the bottom pricewise. All we want to know is, “Where can I get it for less?” Once manufactures get swept up in that game, the features and benefits of their products seem to get reduced to a set of...
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