Outword Magazine Interview

Barefoot Wine’s Founders Do Well By Doing Good The story of how Michael Houlihan and Bonnie Harvey in 1986 launched a scrappy new brand that would transform the US wine industry is one of accidental opportunity and the vision and courage to seize it. “We fell into business backwards,” Harvey says today. And seize it […]

A College Degree Can Give You an Entrepreneurial Edge

SAY HELLO TO YOUR GARAGE – A PEP TALK FOR TODAY’S GRADS

This year’s grads face serious employment challenges, but there’s probably never been a greater opportunity to create your own job. According to Robert Reich, former US Secretary of Labor, the job prospects look rather dim due to the economic down turn. He cites some trends that may throw into question the very value of a […]

Book Expo America

Join us at Book Expo America in New York where we will be promoting our new book, The Barefoot Spirit, along with other celebrity authors, at: The Expo Authoring Area on Tuesday, June 5 from 2 – 3 p.m. Booth 2035:  June 6 from 3 – 4 p.m., and June 7 from 2 – 3 […]

Discover Your Strengths and Weaknesses Before You Start Your Business

YOU CAN’T ALWAYS GET WHAT YOU WANT, BUT IF YOU TRY SOMETIME, YOU JUST MIGHT FIND, YOU GET WHAT YOU NEED – MICK JAGGER

The right business for you is a combination of opportunity, preparation and resources. It’s more of a discovery than a choice. You will not have the world of all possibilities to choose from, but if you analyze your strengths and weaknesses, you can identify the opportunities that are plausible. The key to success is to […]

Business Manners that Pay

OFFICE COURTESIES ARE APPRECIATED AND ADVANTAGEOUS

The simple accommodations you make for your coworkers, boss, customers, and vendors cost you nothing, but give you a subtle yet strong advantage. These are common, time-tested courtesies that are unfortunately not so common anymore. Although not taught in business school, they can positively affect how others relate to you. Showing consideration for others with […]

B2B or Not to Be? That is the Question!

SUSTAINABLE BUSINESS-TO-BUSINESS RELATIONSHIPS ARE BASED ON YOUR CLIENT’S SUCCESS

We often hear, “Oh, we’re B2B (business-to-business), so we don’t have to worry about customers at the general public level.” The fact is, you do. It is an erroneous assumption that B2B is somehow insulated from the source of most income, the general public. If your client goes out of business, your B2B loses that […]

Why We Write

STRAIGHT TALK ABOUT COMPLICATED BUSINESS PRINCIPLES

We’ve been asked who we write for and why. The answer can be found in how we write. We learned most of our business knowledge the hard way. We write for you so you can avoid the painful lessons we have experienced first hand. We write to give you news you can use. Even though […]