Americans are Getting a Crash Course in Distribution Management

As consumer-packaged-goods (CPG) brand building advisors with real-world experience on how to build a successful brand, we are taking a special interest in the formidable challenges governments and private companies face in trying to manage the distribution of the Covid-19 vaccine. There are important lessons to be learned here. Popularly held misconception We tell our […]

Last Post for The Barefoot Spirit


We have been writing weekly posts for The Barefoot Spirit since 2011, ten years. And in that decade we have been sharing our hard-learned business lessons in hopes of saving you the pain we went through. 500 Articles In the process, we have written over 500 articles that will continue to reside on our website. […]