Misstep #1: private label You need capital so you provide your product to a retailer as their house, control, or own brand. Now you are a commodity supplier. Now you are no longer building your brand. Now they have you over the barrel since you can (and will!) be replaced for a few pennies less. […]

Michael was interviewed on “Hawke Talk” by host, Erik Huberman. To listen to the podcast, please click the play button below:            

M&B were interviewed on “The Voices of CX Podcast” by host, Mary Drumond      

As consumer-packaged-goods (CPG) brand building advisors with real-world experience on how to build a successful brand, we are taking a special interest in the formidable challenges governments and private companies face in trying to manage the distribution of the Covid-19 vaccine. There are important lessons to be learned here. Popularly held misconception We tell our […]

M&B were interviewed on the “Published Author Podcast” by host, Josh Steimle. To listen to the interview, please press the play button below:            

We have been writing weekly posts for The Barefoot Spirit since 2011, ten years. And in that decade we have been sharing our hard-learned business lessons in hopes of saving you the pain we went through. 500 Articles In the process, we have written over 500 articles that will continue to reside on our website. […]

One of the main reasons we were successful building the Barefoot Wine brand is that we were smart enough to know that we were not smart enough in many areas. In those areas, we would hire an expert. Those areas included finance, taxes, compliance, the industry itself, chain store sales, winemaking, wine marketing, bottling, and […]

Now that the vaccines have been miraculously created in less than a year from the introduction of the virus, the question is: “Will they take it?” What happens if half the people refuse to take the vaccine? Will there ever be the “herd” immunity where the virus dies out because it can’t get a grip? […]

We took the day off on the 20th of January to witness the Inauguration. We were thrilled to hear the commitment from the new administration to focus on truth and common causes. We were especially relieved to hear that the distribution of the vaccines is on the top of the huge pile of work to […]

Business requires a stable playing field to prosper. They can’t risk having their customers questioning their ethics or their commitment to the democratic process. But that’s exactly what just happened with several large corporations and several large social media platforms. The events of January 6th put these Big Boys on the spot. Were they inadvertently […]