As you all know, this month we are deep in the launch of our new theatrically performed audiobook, The Barefoot Spirit. And as you also know, we’ve been writing and talking a lot about it. But we were challenged yesterday in Phoenix at the Eliances “Grand Table” Event where we were honored to be presenters. […]

We called our New York Times Bestseller “The Barefoot Spirit.” We call our business “The Barefoot Spirit.” We call our website, www.thebarefootspirit.com. And now we are calling our new theatrical- style business audiobook “The Barefoot Spirit.” So, what is the Barefoot Spirit anyway? When used in terms like “team spirit,” the word “spirit” identifies a collective […]

Michael & Bonnie were interviewed on “Mind Your Business” with host, Yitzchok Saftlas. To listen to the interview, please visit Mind Your Business           

Last night at the Pink Taco, on the Sunset Strip in, you guessed it, LA, a very special group of Hollywood actors gathered in a reserved table for a very special celebration. The production they had been working on for over a year was finally completed and launched. They were celebrating! And well they should! […]

Problem: Convey Business Principles So They Will Be Used – Solution: Audio Theater  What if someone shows you a video of a person walking into an office and sitting down in a chair? You see it all. There’s nothing left for the imagination. All your thinking has been done for you. Every detail has been […]

You’re the CEO of a major brand. Why, then, are you on hands and knees in some supermarket in Tallahassee Florida with a pricing gun in your hand, breaking out your own products, pricing them, and putting them up on the retailer’s shelf? A retailer who, by the way, bought your products from a distributer, […]

If you were born between 1997 and 2012 you are referred to as “Gen Z.” Makes you wonder what’s next, since “Z” is the last letter of the alphabet. But that aside, this new generation prefers to shop in old fashioned brick-and-mortar stores. Why? Because it’s entertaining and fun. Does this mean the death of […]

We’re getting pretty excited! We are about to launch something entirely new. We’ve taken our New York Times bestseller,The Barefoot Spirit, How Hardship, Hustle, and Heart Built America’s #1 Wine Brand, and turned it into an audio theater play. We’ve been working in stealth mode for over a year to bring this to you. But now […]

Taking a trip to Kenya? Leave you plastic bags at home or face a $40,000 fine with up to 4 years in prison! Seems a little over the top? Two years ago, the Kenyans suddenly enacted the world’s toughest ban against single-use plastic bags. According to the Kenyans, “A sudden ban is easier to enforce […]

Trade wars never completely go away. Once a market can no longer afford your products, they shop elsewhere. Once they have established a new supplier or developed a less expensive alternative, you are basically done in that market! The problem with populism is that it is, at its core, nationalism. It’s based on the false […]