In interviews and podcasts, we are often asked to boil down what we call the Barefoot Spirit to three words that would capture the essence of our business philosophy — three words that thread across everything we advocate, everything we write, and everything we speak about. It’s a tough order! With the new year upon […]

First published on Entrepreneur.com on 01/13/2018 As fast as things are changing, they are about to change even faster. Technology is making it progressively easier to access the knowledge, experience, and resources of the crowd. We have already seen how applications of crowdsourcing technology can provide funding, services, and navigation. Now this technology will accelerate innovation, problem […]

As of the New Year, 2018, Norway will have registered more new electric cars than new gas-powered vehicles. This is amazing because Norway is a major petroleum producer and exporter. What do they know that we don’t know? When we spoke at the Norwegian Technical University at Trondheim a few years back, we were amazed […]

We were recently interviewed on “Go For It!” with host, Jo Hausman. To Listen to the interview, please visit Voice America           

We’re suddenly living in a world where what’s important has been predetermined by a crude form of artificial intelligence, algorithmic “logic”. It only measures what it can measure. Since it can’t measure the quality of the content, it measures the amount of reaction the article, post, podcast or video gets. This is all measured in […]

You had some good momentum going toward the end of the year. But as the Holidays began to approach, you got increasingly put off with “call me after the Holidays,” or “I’ll be out of town ‘til after the first of the year.” Projects you’ve been working on all year have been put on hold. […]

Most startups fail because they have too much overhead and not enough sales — period. In fact, in our program, The Barefoot Startup, we advise our clients to outsource everything but sales, accounting and quality control. Overhead expenses are earned by sales, not the other way around. We recently had the pleasure of attending the Conference on […]

In interviews and podcasts, we are often asked to boil down the Barefoot Spirit to three words that would capture the essence of our business philosophy – three words that thread across everything we advocate, everything we write, and everything we speak about. It’s a tough order! With the new year upon us, and folks […]

Are new brands getting squeezed out of the packaged goods markets? It seems like every day there’s some new merger to further consolidate the production, distribution and retail channels. The markets are getting monopolized by a few big players with hundreds of brands. Access to market is getting tougher and tougher. There’s less shelf space […]

First published on Entrepreneur.com on 12/16/2017 Just because you learn how the chess pieces move doesn’t mean you will win the game. In fact, you can’t lose the game until you learn the moves. But how the pieces move is just the beginning. To win, you need to know the strategies and philosophies of the […]