5 Barefoot Problem Solving Principles

TAKE INVENTORY

When we took on the building of the Barefoot Wine brand, we really didn’t understand the problems we would have to overcome to be successful. We had no idea how long it would take, the opposition we would face, or the enormous hurdles we had to clear in compliance, distribution, and personnel management. Every day […]

foundr Magazine Interview

When you think about wine, you most likely imagine stern-faced sommeliers, or parties where tuxedos and hors d’oeuvres on silver platters are the norm. Michael Houlihan and Bonnie Harvey do not fit the stereotype. You probably wouldn’t even expect them to be wine-lovers, let alone the co-founders of Barefoot Wine, the largest wine brand in the world. But […]

Terms That Can Hurt Your Business and Undo Your Good Will

“IT’S ALL ABOUT ME!”

You won’t get too much argument against the proposition that an excellent customer experience results in return customers, loyalty, and even advocacy. But few owners are aware that the terms their own people use can sour their hard earned customers on an otherwise great experience. These terms may pop up in those critical interfaces where […]

Best Source of Good Ideas Are Your Employees

NEED TO KNOW OR KNOW THE NEED

Most companies, in their attempt to present the image of stability and security to their employees, will deliberately prevent them from knowing about the challenges the company faces. They fear their people will jump ship if they know that the company is facing difficulties. They put their people on a strictly need-to-know basis. This may […]

How Your Impatience is Used Against You

“ARE WE THERE YET?”

“What? Aren’t you a millionaire yet? Don’t you have an international best seller yet? Well, step right up! Have I got the quick fix for you!” Or so it goes with most hype-sters pandering to your impatience and human laziness. We all want it faster and easier, and we’re all sure there’s a secret or […]