The Top 5 Challenges to Going Global

YOU MEAN OUR TRADEMARK IS NO GOOD OVER THERE?

As our world gets smaller, more and more entrepreneurs are going global. But just what does that mean in terms of entrepreneurship? Sure, it seems easy enough when you market through e-commerce.  It’s almost a given that you will be selling internationally as the internet seems to be boundless. But what if you are selling […]

University of Lethbridge Teaches Marketing and Management with Real World Experience

LESSONS FROM THE TRENCHES

  This week we were the Executives in Residence at one of Canada’s premier universities, the University of Lethbridge, with campuses in Calgary, Edmonton, and Lethbridge.  In addition to delivering keynotes to several hundred students, faculty, and business leaders, we are also speaking to individual marketing and business management classes about the lessons we learned […]

7 Ways to Spot Entrepreneurial DNA – Part 2

HOW TO HIRE AN ENTREPRENEUR

  How do you spot the candidate with entrepreneurial DNA? Here’s part 2 of our discussion on the 7 things to look for during the interview. 4. Resourcefulness. Ask them how they solved a professional problem when they lacked the time, support, or funds they needed. Listen for how they used their imagination, asked for help, […]