Build Your Business using Guiding Principles – Part 4

SELL UNTO OTHERS AS YOU WOULD HAVE THEM SELL UNTO YOU

The critical decisions we make in business are guided by our attitudes toward our employees, our creditors, our vendors’ representatives, and our customers. How we treat these people is based on our perceptions, opinions, and attitudes. In this series, we have endeavored to demonstrate how our guiding principles affect our success. By putting ourselves in […]

Build Your Business using Guiding Principles – Part 1

HOW WOULD YOU LIKE IT?

Our grandparents called it “The Golden Rule.” Our parents told us to “Put yourself in the other guy’s shoes.” We call it “How would you like it?” But it’s all the same concept of fair play. Unfortunately, in our fast-paced, highly competitive business environment, this basic idea can get lost. Starting a business feels overwhelming. […]

Unified Wine & Grape Symposium

Today, Michael will be attending The Unified Wine & Grape Symposium Built with the joint input of growers, vintners and allied industry members, the Unified Wine & Grape Symposium is held annually in Sacramento, California and is the largest event of its kind in the western hemisphere. Serving as a clearinghouse for practical information important […]