Michael and Bonnie’s story tells the audience the all-too-brutal truth about what one really has to do to succeed.” –Adam Hartung, Contributing Author, Forbes
We share entertaining and memorable stories from our real-life experiences in building the world-famous Barefoot Wine brand. Discover how we overcame overwhelming obstacles by empathizing with others, thinking creatively to help them succeed, and becoming the ultimate assistant buyer in every relationship. Our commitment to over-delivering and exceeding customer expectations made all the difference.
Audiences will learn how to engage and empower every business relationship, forging dynamic strategic alliances and partnerships. They’ll walk away with innovative tactics to immediately achieve results with clients and staff, distributors and suppliers, jobbers and middlemen, retailers and clerks, and the community at large.
For Speaking Engagements and Appearances Contact: Sales@TheBarefootSpirit.com
First Episode FREE! Download a FREE chapter of our Business Audio Theatre book. Perfect for your next workout, errand, or road trip!
Who We Are
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.
