Here at BookTrib, I’m asked to review a lot of books. You can find me most evenings, weekends and train commutes deep inside a book bristling with Post-It notes. So it was a refreshing change when I was asked to review the audiobook of The Barefoot Spirit (Footnotes Press) by Michael Houlihan and Bonnie Harvey, founders of Barefoot Wine. Not just an audiobook, mind you, but a “business audio theatre” book. A what, now?
As soon as I started listening, I understood. This wasn’t just a voiceover artist reading a book out loud for me. Rather, it was an immersive listening experience, including actors playing the parts of various characters, punctuated by sound effects and enhanced with music. In a nonfiction audiobook, no less. I was embarking on a journey of the mind’s eye into an engaging, often funny, informative look into the struggles, ingenuity and humanity behind the founding of America’s top wine brand.
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Who We Are
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact email@example.com.