As you all know, this month we are deep in the launch of our new theatrically performed audiobook, The Barefoot Spirit. And as you also know, we’ve been writing and talking a lot about it. But we were challenged yesterday in Phoenix at the Eliances “Grand Table” Event where we were honored to be presenters.
We presented our offering to their members of over 300 entrepreneurs – and we were allowed One Minute!! Not only that, but we had to do it in their “3-G” format, “Got, Give, and Get.” What have you got? What do you give? And what do you want to get? And the time limit is strictly enforced with two members in the back of the room who hold up flags at half-mast when your time is just about out, straight up when your time is out and wave them profusely when you are over time.
The reason for the strict structure becomes obvious when you experience the event. There are 50 presenters, all VIPs from government to Hollywood, from startups to captains of industry. They all get their chance to engage the members in an intense networking session right after all the presentations are complete. Founder David Cogan and his team have done a masterful job of executing such a comprehensive event for so many attendees, with fastidious attention to logistics, details, and protocols. And it works very well!
We meet tons of folks and have tons of follow-ups. And we learned a tremendous amount from the other presenters. We were honored to be among such an august lineup! This was all thanks to our friend Mark Boundy, an Eliances member, who heard us speak in San Francisco at the C-Suite Network conference. He not only sponsored us as presenters at the Eliances Grand Table event, but he generously invited us to stay at his beautiful Scottsdale home. He knew this would be perfect timing for the launch of our new audiobook, and it was the perfect audience!
So, what about that 60-second Got, Give, and Get pitch? Well, it definitely forced us to get right down to business and state our proposition in succinct terms. It took us over an hour to get it down to 1 minute. But, for your consideration, we are offering it to here in the hopes you will share it so others will benefit from our message:
GOT (MICHAEL) 20 sec
- Every one of you has a story to tell
- We took our story, The Barefoot Spirit,and transformedit into an audio book.
- Not just anyaudio book, but one dramatically performed by Hollywood actors, complete with scripts, skits, sound effects and an original musical score.
- We NOW have a professional, experienced team who can help you tell your story in a theatrically produced audio book.
GIVE (MICHAEL) 15 sec
- Listen to free snippets at barefootaudiobook.com
- We have free, signed, paper book copies to give away!
- Now you can tell your story in a format others will hear and remember!
GET (BONNIE) 25 sec
- Download The Barefoot Spirit audiobook TODAY! Please!
- We guarantee that you will be entertained AND educated!
- Imagine how you will feel sharing your legacy using this NEW & IMPROVED style of storytelling.
- We have the production team and the actors and we can help YOU tell YOUR
- THANK YOU!
Well, it was short and sweet, but it got us over 100 business cards from Eliances members who wanted to discover how we can work together to utilize this new form of business audio theatre. We are grateful for the opportunity to participate in this enthusiastic and heavily networked community. We look forward to working with all our new contacts to demonstrate the viability of this new format and attracting others who want to have their story performed! www.barefootaudiobook.com
Who We Are
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.
