by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Blog, Interview
Taking a new Australian wine label to the US means competing against entrenched brands who have worked hard to build their market and earn their shelf space. It is a highly competitive marketplace that needs constant attention and dedicated sales teams – very... IF YOU OUTLAW THE SYMBOLS ONLY OUTLAWS WILL USE THE SYMBOLS
by Michael Houlihan & Bonnie Harvey | Business Blog
In a world where we are all connected, social behavior seems to be instantly judged on the basis of the lowest common denominator of the most popular and currently trending values of the day. Never mind that they may change within a year. We now have a type of “nuevo... by Michael Houlihan & Bonnie Harvey | Business Blog, Interview
Michael was interviewed by Fox News Affiliates on “Office Rumors.” Find one of the interviews below: KOGO San Diego SOME THINGS NEVER CHANGE
by Michael Houlihan & Bonnie Harvey | Business Blog
According to Wikipedia, “The Information Age formed by capitalizing on computer microminiaturization advances. This evolution of technology in daily life, as well as of educational life style, has allowed rapid global communications and networking to shape modern... STAY INFORMED AND STAY RELEVENT
by Michael Houlihan & Bonnie Harvey | Business Blog
Your marketing people have done a fine job of creating a marketing plan, strategy, and package. They’ve considered the market, the competition and the delivery systems. They have honed the message, dialed in the positioning, and developed the compelling logo, catch... IT’S NOT ABOUT THE LAUNCH – IT’S ABOUT THE LANDING!
by Michael Houlihan & Bonnie Harvey | Business Blog, Education
After several years of keynote speaking, writing and coaching, we, the Barefoot Wine Founders, are happy to announce our first full-length video series on our favorite subject, entrepreneurship! We’re pretty excited! Announcing The Barefoot Startup’s Guiding...