Buyers Prefer Personal Values to Features and Benefits
THEY BUY YOU!
All businesses have 3 important relationships: their relationships with their vendors, employees, and buyers. Of these, the most important is with your buyers. Without their buy-in, you won’t have the luxury of building credit or company culture. So, what are they...
The Storytellers Network Podcast
M&B were interviewed on “The Storytellers Network” by host, Dan Moyle. To listen to the interview, please visit The Storytellers Network. Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times...
ValuClarity Podcast
M&B were interviewed on “ValuClarity” by host, Mark Boundy. To listen to the podcast, please click the play button below: Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling...
Culture Code Champions Podcast
M&B were interviewed on “Culture Code Champions” by host, Bill Higgs. To listen to the interview, please click the play button below:
Why Brand integrity Matters and How to Get It
There’s so much noise out there, you don’t have the luxury to try to be all things to all people. You must focus on the core value you offer to your customer. We are successful consumer brand developers, but we made a ton of mistakes before we finally achieved our...
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