Retail Stores Provide Impulse Buying Opportunities for Physical Product Producers
“LOOK WHAT I DISCOVERED!”
Today the talk is all about online sales and how they are closing down bricks and mortar stores. While it is true that on line sales represent the fastest growing segment of the retail business, according to the Department of Commerce, bricks and mortar stores still...
Get Some Diamonds from the People Doing the Actual Work
MAKE FRIENDS IN “LOW” PLACES
When you are from an industry, it’s easy and natural to follow best practices, established policies, and time-honored conventions. Being from outside the industry, it seemed logical to seek advice from the people actually doing the physical work. This turned out to be... 7 Tips for More Effective Email
Email blasts and self-serving promotions seem to be taking over our inboxes. With all the white noise these days, business email communication can fall victim to overloaded and desensitized recipients. Is it any wonder that our own business emails get incomplete or...
Time to Dress For Success – Again!
“YOU LOOK SHARP!”
Many years ago, President Jimmy Carter upset men’s business fashion when he fancied himself as a “Peanut Farmer” and wore jeans in the White House. The fad took off! Ever since, it’s common to see CEOs and conference speakers wearing sport coats and jeans. Fashion...
Want to Get Stuff Done? Pick Up the Phone!
“IT’S FOR YOU!”
Personal business experience has proven to us that face-to-face meetings are the most productive for breaking the ice with a new prospect. The human face has at least 43 muscles that act in consort to produce over 20 expressions. If you see a negative one while you...
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