Sell the Positive Emotion Your Product or Service Can Bring
ONCE MORE, WITH FEELING!
In this digital age, when so much is sold on line, we are in a race to the bottom pricewise. All we want to know is, “Where can I get it for less?” Once manufactures get swept up in that game, the features and benefits of their products seem to get reduced to a set of...
It’s New Year’s … So Get Out Your Pruning Shears
JUST PRUNE IT!
Pruning is an art form with a science behind it. Any good gardener knows that skillful and timely pruning increases the strength and yield of your plant. Pruning can determine the direction of growth and suppress disease. But ya gotta do it! Now is the time to take a...
How Know-the-Need is Better than Need-to-know
Most companies, in their attempt to present the image of stability and security to their employees, will deliberately prevent them from knowing about the challenges the company faces. They fear their people will jump ship if they know that the company is facing...
Fake News Is Easily Spread on Social Media
YOU ARE THE EDITOR!
In these days of rapid change, it’s out with the old and in with the new. In our love affair with all things digital, we have become vulnerable to undocumented and downright false stories. It’s interesting how it creeped up on us. Yes, we all have become susceptible... How Social skills can Reduce Your Need For Cash
Business owners want to know, “How do I raise more money?” We ask, “Why do you need more money?” The answer is usually, “To pay my bills” or “To grow my business.” But we have found that more money may not be the answer....
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