7 Ways to Spot Entrepreneurial DNA -Part 1
HOW TO HIRE AN ENTREPRENEUR
Today there is a loud buzz about the entrepreneurial spirit, the entrepreneurial culture, and even the entrepreneurial DNA. Corporations realize that in order to stay relevant, engage and empower their people, and create a positive and innovative culture they must...
Worthy Cause Marketing Makes Dollars and Sense
DOING GOOD IS JUST GOOD BUSINESS
What we dubbed Worthy Cause Marketing back in 1990 was really an outcome from a serious business problem: How could we get the word out about our products when we had no money for commercial advertising? We discovered something very important when we got a call one...
Teaching Entrepreneurship is as Challenging as Being an Entrepreneur
IT’S STILL THE WILD WEST OUT THERE
Ten years ago there were very few schools of entrepreneurship. Many asked, and some still do, “Can you really teach entrepreneurship?” They felt you just had to do it, take your lumps and learn from them. Many heroes of entrepreneurship actually dropped out of school...
5 New Year’s Resolutions to Improve Your Bottom Line
RESOLVE TO INVOLVE!
We all want to see our businesses prosper in the New Year. We want our products and services to become more relevant. We want to reduce turnover, reduce our need for capital, and see our people more engaged and empowered. We want to reduce costs and increase...
Should Some Clients Be Fired?
TIME TO PRUNE
With the New Year upon us, we are all reflecting on our past and how we can improve our future. In the early days of our business, we took any client or customer we could get. We had to stay in business. It’s humbling and sometimes we had to put up with a fair measure...
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