The Barefoot Spirit
  • BOOKS
    • The Barefoot Spirit (Audiobook)
    • The Barefoot Spirit (Paperback)
    • The Barefoot Spirit Book Endorsements
    • The Entrepreneurial Culture
    • The Barefoot Startup’s GPS
    • Shelf Smarts
    • Skyrocket Your Sales
  • ADVISORS
  • SPEAKING
    • HIRE MICHAEL & BONNIE
    • Speaking Topics
    • BUSINESS SCHOOL TESTIMONIALS
    • Conference Testimonials
  • NEWS
  • PRESS
    • Contributed Articles
    • Media Resources
    • Media Hits
  • ABOUT
    • CONTACT
Select Page
How to Turn Your Customers into Advocates Using the Discovery Process

How to Turn Your Customers into Advocates Using the Discovery Process

PEOPLE WANT TO BE APPRECIATED

by Michael Houlihan & Bonnie Harvey | Business Blog, Worthy Cause Marketing

You love sharing a new restaurant or hiking trail with your friends, right? It’s part of human nature to want to share a new discovery with others. You not only sincerely want to improve their lives, but you also want to be appreciated for doing so. You certainly...
Worthy Cause Marketing Makes Dollars and Sense

Worthy Cause Marketing Makes Dollars and Sense

DOING GOOD IS JUST GOOD BUSINESS

by Michael Houlihan & Bonnie Harvey | Business Blog, Education, Entrepreneurship, Environment, Worthy Cause Marketing

What we dubbed Worthy Cause Marketing back in 1990 was really an outcome from a serious business problem: How could we get the word out about our products when we had no money for commercial advertising? We discovered something very important when we got a call one...
Purchase Book

Download The Audiobook NOW!

New York Times Besteller
USA Today Bestseller
#1 Bestseller Amazon
#1 Bestseller Barnes & Noble
Top 5 Business Audiobooks of 2020
- Audiobook Publishers Assoc


Business Audio Theatre
Business Audio Theatre

Sign Up for a Free Consultation

“Their practical insights and communication tips have already proven useful in my career, and I continue to enjoy their relevant newsletters.”
– Melodie Stairs
Melodie Stairs
“Always interesting and helpful.”
– John Taylor
John Taylor
“Thanks for sending Michael and Bonnie….good stuff!”
– Craig Hettrich, President, Renaissance Executive Forums of Sacramento
Craig Hettrich
“Awesome!”
– Jonah White
Jonah White
“Fantastic job!”
– Stephen Key, Author, Columnist & Speaker
Stephen Key
“You guys sure bang out great content consistently! Nicely done.”
– Kim Hoyer, X Factor
Kim Hoyer
“Thanks for the great essay on packaging. You always have the most practical advice and detailed info.” 
– Stephanie Schull, Kegelbell
Stephanie Schull
“Thank you for sending me your weekly blog. I enjoy it and I’m able to glean some ideas for moving my business in some directions that I had not considered previously.”
– John Savory, President – Southwest Office Supply
John Savory
“Great Newsletter!”
– Epi Ludvik Nekaj, Founder & CEO – Crowdsourcing Week
Epi Ludvik Nekaj
“I love your weekly blog reports! Perfect amount of info, not over packed…”
– Eric, Owner, Dorton Studios
Eric






(707) 484-1600
sales@thebarefootspirit.com

  • Facebook
  • Twitter
  • Instagram
  • Youtube

Find Out More About How To Build A CPG Brand

C-Suite

Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

Recent Posts

  • The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷
  • Something has to change.
  • Book Michael and Bonnie!
  • How to Recognize Opportunity (and Make It Sustainable) KNOCK! KNOCK!
  • Don’t Hurt Your Brand Image with Single-Use Containers – LOOK WHO’S AT THE TOP OF THE HEAP!

About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

    Copyright ©2024 TheBarefootSpirit.com
      | About · Privacy Policy · Terms of Use · Sitemap · Contact
    This website uses cookies to ensure you get the best experience on our website. Learn more.