Sixtyfive percent of the energy that is delivered to the typical home is used for heating the home, cooling the home or heating the water used in the home. The rest is used for appliances, lighting, tools and electronic devices.
We have been reporting on startup companies that are making a difference. But what about the big boys? What are they doing to make a difference with the biggest mega-trend facing the economy? According to Nielsen, consumers are voting with their purchases for sustainably made and packaged products. Rheem Manufacturing Company is the only North American company that has both HVAC (heating, ventilation, air conditioning) products as well as water heating products available in the commercial and residential marketplace. We wanted to know how such a large company with such a huge impact on our home energy use was making a difference.
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Who We Are
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.
