Title: Exit Strategy, Brand Building, and Value
Location: Sonoma State University, Rohnert Park, CA
Description: Brand equity trumps real estate in most acquisitions. Understanding how value is created in the affordable luxury wine industry is the first step in developing a growth platform or exit strategy. Since value is measured by the investor or buyer, business owners must target the drivers of value in their day-to-day operating plans. Even if wineries are not for sale, they can benefit from Houlihan and Jones’ real world experience. This course is designed for owners, investors, M&A agents and institutional lenders. Register online here.
Date: Friday, March 23, 2012
Start Time: 08:00am PST
End Time: 12:00pm PST
Who We Are
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.
