Categories: Business Blog

Garbage In, Energy Out: Synova Power Turns Waste Into Electricity

Remember in Back to the Future where Doc rummages through Marty’s garbage for “fuel”?  He dumps it in to a home energy reactor called “Mr. Fusion” mounted to the back of the famous time-traveling DeLorean. Sounds like what we need now, given the fact that we are drowning in garbage and hungry for electricity!

Certainly, the concept of turning biowaste into energy has been around for a while. But what about the biggest culprit, plastic? What if you could put bio and petrochemical waste in one end and get electricity out of the other?

We like to say, “If you really want to change the world, put a buck on it!” In other words, make it profitable to improve the world. Synova Power offers a practical, working solution to the world’s garbage crisis. Their power plants remove the inert glass, metal and rock from the garbage, and then uses the remaining bio and plastic waste to produce gas which powers turbines to produce electricity. This has been tried before but it was unsuccessful due to the asphalt-like tar residue build-up which is inherent in waste or tar gasification. It quickly gummed up the turbines and made them inoperable.

To read the complete article, please visit Entrepreneur 

 

 

Who We Are

Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.

Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.

They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.

Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.

To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.

Michael Houlihan & Bonnie Harvey

Starting in a laundry room with no money or industry knowledge, they built the iconic Best-Selling Barefoot Wine Brand - without advertising. In 2005, they monetized their brand equity and now offer proven business principles and real world experience. Visit our YouTube Channel →

View Comments

  • Awesome! Love to see how innovators like Synova Power are transforming science fiction into science fact. Keep up the good work!

Recent Posts

The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷

Learn how Michael Houlihan and I built an incredible business and made a lasting impact… Read More

2 months ago

Something has to change.

Women’s representation in senior leadership dropped to 18.3% in 2024, down from 18.7% in 2023.… Read More

2 months ago

Book Michael and Bonnie!

“OUTSTANDING speech! Better yet, PERFECT. What an incredible way to end this conference.” -Robert Reiss,… Read More

2 months ago

How to Recognize Opportunity (and Make It Sustainable) KNOCK! KNOCK!

We often hear, “Follow your passion” as the universal prescription for happiness and success. But… Read More

2 months ago

Don’t Hurt Your Brand Image with Single-Use Containers – LOOK WHO’S AT THE TOP OF THE HEAP!

When you brand single-use containers, you are signing your own garbage. These “brand impressions” last… Read More

2 months ago

How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap

How Barefoot Wine Mastered Brand Positioning and Customer Research to Capture a Market Gap //… Read More

2 months ago