We often hear, “Follow your passion” as the universal prescription for happiness and success. But we say “Follow your opportunity, passionately” as a more plausible road to success. Opportunities abound!
The key is to find a way to take advantage of them using your passion. So how do you recognize opportunity and pursue it passionately? And more importantly, how do you achieve sustainable success?
Pursuing an opportunity passionately requires a mindset of humility, discovery and adventure. Ask tons of questions and listen closely to the answers.
Don’t give up on your passion, but instead, find a way to incorporate it into your opportunity. We wove support for hundreds of worthy causes into the very fabric of our brand which ultimately made it into a success and an icon.
Read the full story here: https://lnkd.in/dMBAKB-M
Who We Are
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.
