We have been supporters of the Mono Lake Committee for over 20 years. Join us for a FREE and fun evening. There will be a unique Fashion Show, silent auction, and raffle. Michael will offer a few words of support. Bonnie, who is always stylish on the trail, was the original inspiration for the Trail Chic event.
This year, Patagonia has signed on as a new co-sponsor. Trail Chic raises money for the Mono Lake Committee’s Outdoor Education Programs. The proceeds allow Los Angeles inner-city kids in to come to Mono Lake and participate in nature studies. Most of these kids would not otherwise have the opportunity to appreciate nature or see where their water comes from.
See you at the Lee Vining Community Center at 7:30pm on Friday, July 27th !
Who We Are
Michael Houlihan and Bonnie Harvey co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand. The book has been selected as recommended reading in the CEO Library for CEO Forum, the C-Suite Book Club, and numerous university classes on business and entrepreneurship. It chronicles their humble beginnings from the laundry room of a rented Sonoma County farmhouse to the board room of E&J Gallo, who ultimately acquired their brand and engaged them as brand consultants. Barefoot is now the world’s largest wine brand.
Beginning with virtually no money and no wine industry experience, they employed innovative ideas to overcome obstacles, create new markets and forge strategic alliances. They pioneered Worthy Cause Marketing and performance-based compensation. They built an internationally bestselling brand and received their industry’s “Hot Brand” award for several consecutive years.
They offer their Guiding Principles for Success (GPS) to help entrepreneurs become successful. Their book, The Entrepreneurial Culture: 23 Ways To Engage and Empower Your People, helps corporations maximize the value of their human resources.
Currently they travel the world leading workshops, trainings, & keynoting at business schools, corporations, conferences. They are regular media guests and contributors to international publications and professional journals. They are C-Suite Network Advisors & Contributing Editors. Visit their popular brand building site at www.consumerbrandbuilders.com.
To make inquiries for keynote speaking, trainings or consulting, please contact sales@thebarefootspirit.com.
