Right After you make the First Sale
by Michael Houlihan & Bonnie Harvey | Business Blog
If you think all you’re selling is a product, think again. In order to continue to do business with your new buyer, you must also sell a service. The demand for customer service increases significantly after the first sale is made. That’s when your customer sees if... Outsource Everything but Quality, Sales and Customer Service
by Michael Houlihan & Bonnie Harvey | Business Blog
For the most part, there is usually no shortage of products. There is, however, a big shortage of Purchase Orders. Why tie up precious dollars in bricks and mortar when you really need to spend them on marketing and merchandising? It’s possible, and in many cases... 10 Ways to Get Results
by Michael Houlihan & Bonnie Harvey | Business Blog
Today most people are so busy they shudder at anything new coming across their desks. If they can say no, get back to you later, or send you to someone else, they can get back to whatever they were doing before you “interrupted” them. Here are 10 ways to get results... The 10 Big “No-No’s”
by Michael Houlihan & Bonnie Harvey | Business Blog
Recently, while attending a Wine Industry Symposium, I had the good fortune to sit next to a fellow consultant, James J. Downes of BBK, an international business advisory firm. Over lunch, the conversation quickly got down to what we each thought were the biggest... by Michael Houlihan & Bonnie Harvey
When we first drafted the Barefoot Wine label on a chalkboard in our Sonoma County farmhouse, we knew it was going to be a big success. The label was so simple to understand – a foot – and easy to pronounce – “Barefoot.” It was uncomplicated, basic, and...