YOUR CALL MAY BE RECORDED
by Michael Houlihan & Bonnie Harvey | Business Blog, Company Culture, Customer Service
You’ve done everything right as a producer. You’ve given your customer compelling advertising, stellar reputation, and third-party endorsements to put them in a positive state of mind even before they purchase your product or service. They anticipate a rewarding...
DOING GOOD IS JUST GOOD BUSINESS
by Michael Houlihan & Bonnie Harvey | Business Blog, Education, Entrepreneurship, Environment, Worthy Cause Marketing
What we dubbed Worthy Cause Marketing back in 1990 was really an outcome from a serious business problem: How could we get the word out about our products when we had no money for commercial advertising? We discovered something very important when we got a call one...
FORMULA VS CUSTOM
by Michael Houlihan & Bonnie Harvey | Business Blog
You’ve got the funding, and you’re finally ready to launch your own business. The one lingering question that remains is whether you should open a franchise or an independent shop. There are pros and cons to both sides, but you’ll need the following...
GIVE MEMBERS A SOCIAL REASON TO BUY!
by Michael Houlihan & Bonnie Harvey | Business Blog
We are often asked, “What’s the difference between ‘Cause’ Marketing and ‘Worthy Cause’ Marketing?” The most obvious difference is the intention of the marketing. With Cause Marketing, the emphasis seems to be on creating an image that your company is sponsoring a...
THE DIFFERENCE IS MAKING A DIFFERENCE
by Michael Houlihan & Bonnie Harvey | Business Blog
The nation’s #1 wine brand was built without relying on commercial advertising. Instead, while building the Barefoot Wine brand, we used what we termed, “Worthy Cause Marketing.” Every business faces the same problems. How do you get the word out about your product or...