Winning Distribution Strategies
Title: Winning Distribution Strategies Location: Sonoma State University, Rohnert Park, CA Successful brand building hinges on diligent management of the 3-tiered distribution channel and appealing to customers at all levels. Houlihan and Jones bring extensive street...
The Advantages of Being a Small Start-Up – Part 1
WHY LIGHT-ON-YOUR-FEET TRUMPS BIG-AND-POWERFUL
Today we need new products, new services, and new ideas to invent our way back to prosperity. Small start-up producers have always been the backbone of the economy, not just because they provide the most new jobs, but because they improve the very quality of our lives...
Positive Company Culture is critical to Growth and Survival – Part 3
UNITED WE STAND!
This is the third part in the series about the original Barefoot culture. Culture really sets the tone, boundaries, and expectations the team has toward your company, your mission and your product. We’ve saved the best for last because having a common cause and...
Positive Company Culture is critical to Growth and Survival – Part 2
CUSTOMER SERVICE AND STAFF ACKNOWLEDGEMENT ARE ESSENTIAL
A company survives and grows due to sales and the loyalty of customers and staff. Sales are based on price, value, dependability, integrity, availability and perception. The basis of perception is image, networking, and more recently, the transparency of the producer....
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