Label Damage Screams “Damaged Goods” to Your Customer
IT’S ONLY A SCRATCH!
In the packaged consumer goods industry, the condition of your label telegraphs the condition of your goods. Even though it has nothing to do with what’s inside your package, your consumer will avoid purchasing any product with a damaged label or package. And it makes...
C-Suite Network – Sales and Consumer Care May Know More About Your Customers Than Marketing and Production
STAY INFORMED AND STAY RELEVENT
Your marketing people have done a fine job of creating a marketing plan, strategy, and package. They’ve considered the market, the competition and the delivery systems. They have honed the message, dialed in the positioning, and developed the compelling logo, catch...
American Business Ethics are Based on Good Business
NO SHORTCUTS TO THE BANK
We are often asked to speak about the financial advantages of American entrepreneurial practices when we speak to people in emerging markets. Even though some American entrepreneurs may have forgotten, it is our ethics that ultimately give us the edge. Compare this to...
5 New Year’s Resolutions to Improve Your Bottom Line
RESOLVE TO INVOLVE!
We all want to see our businesses prosper in the New Year. We want our products and services to become more relevant. We want to reduce turnover, reduce our need for capital, and see our people more engaged and empowered. We want to reduce costs and increase...
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