WOULD YOU WORK FOR YOURSELF? WOULD YOU BUY YOUR OWN PRODUCT?
by Michael Houlihan & Bonnie Harvey | Business Blog
When you build a house, the foundation must be laid strong and straight. If it’s not, the framers try to make up for it. When they can’t, the drywall guys try to make up for it. When they can’t, the painters try to make up for it. When they can’t, you’re going to have... TEST THE WATER BEFORE YOU JUMP IN WITH BOTH FEET!
by Michael Houlihan & Bonnie Harvey | Business Blog
As long as your product is not in a specific market or retailer, it can’t be discontinued. Once you are discontinued you may never get back. You’ve got one shot. Take careful aim and hit just one bullseye at a time. The shotgun approach may get you more distribution... GET SMART ABOUT STUPID
by Michael Houlihan & Bonnie Harvey | Business Blog
Whenever you are depending on contractors, government organizations, or outside services, things can go wrong. When they do there is a great tendency to point a finger and find fault with the other guy. Here are some tips that will help your company improve and be... PLAY YOUR CARDS RIGHT!
by Michael Houlihan & Bonnie Harvey | Business Blog
With all the challenges your small start-up faces, you still hold some impressive cards. If you play them right, you can have the winning hand! You face all the challenges of cash flow management, distribution management and personnel management, not to mention the... YOUR BRAND HAS MORE THAN ONE PURPOSE
by Michael Houlihan & Bonnie Harvey | Business Blog
By focusing on your customer, and not your big time competitors, your small start-up has the opportunity to address the market with creative and relevant products. In this series we have examined some of the powerful advantages of being small, undercapitalized and...