The Barefoot Spirit
  • BOOKS
    • The Barefoot Spirit (Audiobook)
    • The Barefoot Spirit (Paperback)
    • The Barefoot Spirit Book Endorsements
    • The Entrepreneurial Culture
    • The Barefoot Startup’s GPS
    • Shelf Smarts
    • Skyrocket Your Sales
  • ADVISORS
  • SPEAKING
    • HIRE MICHAEL & BONNIE
    • Speaking Topics
    • BUSINESS SCHOOL TESTIMONIALS
    • Conference Testimonials
  • NEWS
  • PRESS
    • Contributed Articles
    • Media Resources
    • Media Hits
  • ABOUT
    • CONTACT
Select Page
  • BOOKS
    • The Barefoot Spirit (Audiobook)
    • The Barefoot Spirit (Paperback)
    • The Barefoot Spirit Book Endorsements
    • The Entrepreneurial Culture
    • The Barefoot Startup’s GPS
    • Shelf Smarts
    • Skyrocket Your Sales
  • ADVISORS
  • SPEAKING
    • HIRE MICHAEL & BONNIE
    • Speaking Topics
    • BUSINESS SCHOOL TESTIMONIALS
    • Conference Testimonials
  • NEWS
  • PRESS
    • Contributed Articles
    • Media Resources
    • Media Hits
  • ABOUT
    • CONTACT
Get the Word Out With Worthy Cause Marketing – Entrepreneur

Get the Word Out With Worthy Cause Marketing – Entrepreneur

by Michael Houlihan & Bonnie Harvey | Business Blog

First published on Entrepreneur.com on 09/02/2017 When we started Barefoot Wines, the big chain and box store buyers refused to put it in their stores unless we advertised heavily. You couldn’t blame them. We were unknown at the time. What made matters worse, we were...
Get the Word Out With Worthy Cause Marketing – Entrepreneur

Do Your Suppliers Like You? – Entrepreneur

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

First published on Entrepreneur.com on 07/29/2017 We were broke. We were looking for every way possible to save money even though we didn’t have any. We had no choice but to be resourceful when we started Barefoot Wines. It wasn’t long before we realized that...
Get the Word Out With Worthy Cause Marketing – Entrepreneur

Pyramids Are for Dead Pharaohs – Entrepreneur

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

First published on Entrepreneur.com on 7/22/2017 Like most startups, we started out undercapitalized. The only “office” we could afford was our laundry room. We had extra space there because we couldn’t afford a washer and a dryer. Our first desk was an old door we...
3 Reasons Why Budding Entrepreneurs Should Finish College

3 Reasons Why Budding Entrepreneurs Should Finish College

LEARN HOW TO LEARN!

by Michael Houlihan & Bonnie Harvey | Business Blog

About this time of year, many students are questioning the value of staying in school. There’s an increasing chorus of proponents urging them to drop out. They say, “You don’t need a formal education any more, especially if you are planning on being an entrepreneur.”...
Be an Entrepreneurial Job Applicant – A Message to Grads

Be an Entrepreneurial Job Applicant – A Message to Grads

EMPLOYER OR CUSTOMER?

by Michael Houlihan & Bonnie Harvey | Business Blog

If you are a recent college grad, you may be hitting the employment market about now. You may think you are searching for a job, but maybe you should be searching for a “customer.” “I need to pay my bills,” you say, or “I need some security,” but by changing the...
Page 4 of 12« First«...23456...»Last »
Purchase Book

Download The Audiobook NOW!

New York Times Besteller
USA Today Bestseller
#1 Bestseller Amazon
#1 Bestseller Barnes & Noble
Top 5 Business Audiobooks of 2020
- Audiobook Publishers Assoc


Business Audio Theatre
Business Audio Theatre

Sign Up for a Free Consultation

“Thanks for sending Michael and Bonnie….good stuff!”
– Craig Hettrich, President, Renaissance Executive Forums of Sacramento
Craig Hettrich
“I love your weekly blog reports! Perfect amount of info, not over packed…”
– Eric, Owner, Dorton Studios
Eric
“You guys sure bang out great content consistently! Nicely done.”
– Kim Hoyer, X Factor
Kim Hoyer
“Thanks for the great essay on packaging. You always have the most practical advice and detailed info.” 
– Stephanie Schull, Kegelbell
Stephanie Schull
“Always interesting and helpful.”
– John Taylor
John Taylor
“Their practical insights and communication tips have already proven useful in my career, and I continue to enjoy their relevant newsletters.”
– Melodie Stairs
Melodie Stairs
“Awesome!”
– Jonah White
Jonah White
“Awesome, thanks, guys! Exceptionally useful, practical advice.”
– Tim Grosse, e2 Energy Advisors
Tim Grosse
“Great Newsletter!”
– Epi Ludvik Nekaj, Founder & CEO – Crowdsourcing Week
Epi Ludvik Nekaj
“Thank you for sending me your weekly blog. I enjoy it and I’m able to glean some ideas for moving my business in some directions that I had not considered previously.”
– John Savory, President – Southwest Office Supply
John Savory






(707) 484-1600
sales@thebarefootspirit.com

  • Facebook
  • Twitter
  • Instagram
  • Youtube

Find Out More About How To Build A CPG Brand

C-Suite

Keynote speakers and New York Times Best Selling Authors Michael Houlihan and Bonnie Harvey

Recent Posts

  • The Barefoot Spirit: How Hardship, Hustle & Heart Built America’s #1 Wine Brand 🍷
  • Something has to change.
  • Book Michael and Bonnie!
  • How to Recognize Opportunity (and Make It Sustainable) KNOCK! KNOCK!
  • Don’t Hurt Your Brand Image with Single-Use Containers – LOOK WHO’S AT THE TOP OF THE HEAP!

About Michael & Bonnie:

Michael Houlihan and Bonnie Harvey help companies become more entrepreneurial. They co-authored the New York Times bestselling business book, The Barefoot Spirit: How Hardship, Hustle, and Heart Built Americas #1 Wine Brand. Read more about their humble beginnings to their creation of an international best-selling wine label HERE.

    Copyright ©2025 TheBarefootSpirit.com
      | About · Privacy Policy · Terms of Use · Sitemap · Contact
    This website uses cookies to ensure you get the best experience on our website. Learn more.