by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article
As successful brand builders, we are often asked, “What is the biggest single mistake that new consumer product brand builders make?” Our answer is always the same: “They focus on production and not on sales!” Unfortunately, the first thing that goes through most... by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Blog
These days, it seems like most people believe that you can’t start a business without some sort of venture capital financing. “Shark Tank,” Silicon Valley and most of the business publications on the market underscore this popular premise. In fact, the business plan... PROTECT YOUR EQUITY!
by Michael Houlihan & Bonnie Harvey | Business Blog
These days it seems like most people believe that you can’t start a business without some sort of venture capital financing. Shark Tank, Silicon Valley, and most of the business publications underscore this popular premise. In fact, the business plan is now viewed as...