The C-E-O is the Future of The American Economy
GEN Z TO THE RESCUE
The C-E-O (Collegiate Entrepreneurs’ Organization) had their Annual Conference this past October 31 – November 2 in Chicago, and we were thrilled to be a part of it. When we got up to the stage and even before we began our keynote address, we were taken back by the...
Inc. Magazine Article
Kevin Daum’s Inc. Magazine article highlights Michael & Bonnie’s discovery of the philanthropic marketing technique, Worthy Cause Marketing. Click here to read the full article! Who We Are Michael Houlihan and Bonnie Harvey co-authored the New York...
Gaining Traction in the Marketplace takes Tenacity and Focus
IT JUST TOOK OFF! – NOT
You may hear about a brand that “just took off.” From our perspective, very few brands just take off. What’s more likely is that they started out small and sometimes took years to gain traction. As we’ve said many times before, it’s not the quality of the product, the...
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