market | The Barefoot Spirit

Entrepreneurs Must Decide Between Volume or Margin

ARE YA FEELING LUCKY, KID?

by Michael Houlihan & Bonnie Harvey | Business Blog

Our friends Larry and Laura Martin of Food and Wine Trails are a creative and energetic entrepreneurial couple who have inspired us for years. When the airlines decided to sell seats direct on the internet, they were faced with reinventing their travel agency...

C-Suite Network – Sales and Consumer Care May Know More About Your Customers Than Marketing and Production

STAY INFORMED AND STAY RELEVENT

by Michael Houlihan & Bonnie Harvey | Business Blog

Your marketing people have done a fine job of creating a marketing plan, strategy, and package. They’ve considered the market, the competition and the delivery systems. They have honed the message, dialed in the positioning, and developed the compelling logo, catch...

University of Lethbridge Teaches Marketing and Management with Real World Experience

LESSONS FROM THE TRENCHES

by Michael Houlihan & Bonnie Harvey | Article, Business Blog, Education, Entrepreneurship, Event

This week we were the Executives in Residence at one of Canada’s premier universities, the University of Lethbridge, with campuses in Calgary, Edmonton, and Lethbridge. In addition to delivering keynotes to several hundred students, faculty, and business...

How to Get a Job in Today’s Market – Part 3: The Interview

MAKING A FIRST IMPRESSION

by Michael Houlihan & Bonnie Harvey | Business Blog, Education

Congratulations! You have made it through the vetting process. They’ve checked your résumé, called your references, and scheduled an appointment for that all important in-person interview. This will be their first opportunity to see you in person, hear how you answer...