C-Suite Network – Sales and Consumer Care May Know More About Your Customers Than Marketing and Production
STAY INFORMED AND STAY RELEVENT
Your marketing people have done a fine job of creating a marketing plan, strategy, and package. They’ve considered the market, the competition and the delivery systems. They have honed the message, dialed in the positioning, and developed the compelling logo, catch...
University of Lethbridge Teaches Marketing and Management with Real World Experience
LESSONS FROM THE TRENCHES
This week we were the Executives in Residence at one of Canada’s premier universities, the University of Lethbridge, with campuses in Calgary, Edmonton, and Lethbridge. In addition to delivering keynotes to several hundred students, faculty, and business...
How to Get a Job in Today’s Market – Part 3: The Interview
MAKING A FIRST IMPRESSION
Congratulations! You have made it through the vetting process. They’ve checked your résumé, called your references, and scheduled an appointment for that all important in-person interview. This will be their first opportunity to see you in person, hear how you answer...
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