Marketing | The Barefoot Spirit

5 Tips to Sell More This Year

by Michael Houlihan & Bonnie Harvey | Business Blog, Contributed Article

Want to sell more this year? Of course, you do! Without sales, you don’t need production or even marketing. In fact, your whole company is supported by sales. We like to say, “Regardless of what their organization chart says, all companies only have only two...

Does Your Company Have a Customer Intel Department?

MUCH MORE THAN CUSTOMER SERVICE

by Michael Houlihan & Bonnie Harvey | Business Blog

In most large companies, the customer service department is strictly for complaint resolution. Companies usually relegate customer service to the bottom of the corporate structure pyramid because they’re seen as some kind of a clerical call center. They’re...

7 Steps to Infuse Entrepreneurial Thinking Into Company Culture

by Michael Houlihan & Bonnie Harvey | Business Blog

Every company wants to stay relevant and be in the forefront of their industry. This requires an imaginative staff creating new solutions and thinking outside the box. But first you need to change your company culture. This is easier said than done. A positive company...

Get Some Diamonds from the People Doing the Actual Work

MAKE FRIENDS IN “LOW” PLACES

by Michael Houlihan & Bonnie Harvey | Business Blog

When you are from an industry, it’s easy and natural to follow best practices, established policies, and time-honored conventions. Being from outside the industry, it seemed logical to seek advice from the people actually doing the physical work. This turned out to be...

How Your Impatience is Used Against You

“ARE WE THERE YET?”

by Michael Houlihan & Bonnie Harvey | Business Blog

Member Login Username: Password: “What? Aren’t you a millionaire yet? Don’t you have an international best seller yet? Well, step right up! Have I got the quick fix for you!” Or so it goes with most hype-sters pandering to your impatience and human laziness. We all...