SUSTAINABLE BUSINESS-TO-BUSINESS RELATIONSHIPS ARE BASED ON YOUR CLIENT’S SUCCESS
by Michael Houlihan & Bonnie Harvey | Business Blog
We often hear, “Oh, we’re B2B (business-to-business), so we don’t have to worry about customers at the general public level.” The fact is, you do. It is an erroneous assumption that B2B is somehow insulated from the source of most income, the general public. If your... WOULD YOU WORK FOR YOURSELF? WOULD YOU BUY YOUR OWN PRODUCT?
by Michael Houlihan & Bonnie Harvey | Business Blog
When you build a house, the foundation must be laid strong and straight. If it’s not, the framers try to make up for it. When they can’t, the drywall guys try to make up for it. When they can’t, the painters try to make up for it. When they can’t, you’re going to have... TEST THE WATER BEFORE YOU JUMP IN WITH BOTH FEET!
by Michael Houlihan & Bonnie Harvey | Business Blog
As long as your product is not in a specific market or retailer, it can’t be discontinued. Once you are discontinued you may never get back. You’ve got one shot. Take careful aim and hit just one bullseye at a time. The shotgun approach may get you more distribution... by Michael Houlihan & Bonnie Harvey | Event
Title: Entrepreneurship Past, Present, Future Location: Palo Alto, CA (Pillsbury Winthrop Shaw Pittman) Description: Michael will be sharing valuable knowledge and experience to MBA students as a panelist at this private event being held by the Ohio State University... by Michael Houlihan & Bonnie Harvey | Event
Title: Winning Distribution Strategies Location: Sonoma State University, Rohnert Park, CA Successful brand building hinges on diligent management of the 3-tiered distribution channel and appealing to customers at all levels. Houlihan and Jones bring extensive street...